Nederlandse Galerie Associatie

The foundation of this identity is to create a platform showcasing the galleries that make up the Nederlandse Galerie Associatie. These galleries are literally incorporated into the logo as "artworks" through the use of various frames. The logo's dynamic format allows it to easily adapt to different contexts.

By treating each gallery as a framed artwork within the logo, I've created a visual metaphor that not only represents the association but also celebrates its individual members. This adaptive design approach allows the Nederlandse Galerie Associatie to maintain a consistent brand presence while highlighting the unique contributions of its member galleries, effectively balancing collective identity with individual recognition.