Day Cityguides

Day Cityguides offers a fresh perspective on urban exploration, updated semi-annually across multiple cities. Unlike conventional guides that spotlight tourist hotspots, Day Cityguides unveils a curated selection of hidden gems and local favorites.These free guides, available at hotels, hostels, and throughout each city, feature a unique twist: every edition showcases a new designer's artwork on the cover.The identity consists of an adaptable frame composed of the city's name. This approach ensures brand consistency across all guides while allowing each cover to shine as a unique piece of art. The result is a recognisable and very flexible visual identity.Hand model @geertofficial

All editions
identity logo website map
Announcement post for the Rotterday instagram with an illustration by Lucia Lenders
cityguide design by Klaas Geubels holded in hand in front of one of his artworks